The Creativity Well

Before I entered the world of copywriting, I was an IT manager. As you can imagine, information technology changes so fast that some departments are often scrambling to keep up. During one particularly volatile year, the director of our department left, my boss was promoted to take his place, and several other organizational adjustments took place. It was like musical chairs, but without the music.

Hang on! You never know where the winds of change will take you.

During it all, my boss (now the director) had one mantra: “Embrace change.”

To be honest, it annoyed me. It seemed like every time we questioned a shift in policy or protocol we were told to accept it and move on. “Embrace change” became synonymous with “do what I said.” I started to hate the concept of change.

Now, a decade later, I’m beginning to understand the wisdom of her thinking. Change comes whether we want it to or not. Sure, we can strive to make changes. We can improve ourselves, our situations, and our goals. But even if we had no interest in change, change will still come.

This year, 2012, is going to be a big one for our family. I can’t discuss all the details yet, but it’s going to be a year of change. Instead of fearing the change, however, I am finally embracing it.

Change is essential to creativity. Without it, we become stagnant in our thinking and our ability to create. If I’ve learned anything from my time in IT, it’s that innovation sparks innovation. Change brings creativity which brings more change. It’s a cycle.

And change will come here too. I’ve been trying to blog more often, and (as you’ve undoubtedly noticed) I’m also blogging over at the Confabulator Cafe.

Don’t worry, The Creativity Well isn’t going anywhere.

But things may change. Embrace it.